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Market Space is a ‘boutique’ marketing consultancy practice focused on market segmentation and portfolio strategy development services. As the word ‘boutique’ might infer, Market Space

offers the intimate attention of a few consultants with many years of experience in marketing, business-level strategy and entrepreneurship in a developing country environment
range of offering is limited to market segmentation and portfolio strategy development as a shrink-wrapped consultancy package
aims to deliver a high quality, creative and ready-to-use output: mapping of product groups unto the identified segments for share estimation, competitive analyses and portfolio strategies over the planning horizon
geographical scope is limited to Anglophone West Africa, in particular Nigeria
utilizes a robust and tested segmentation methodology for consumer and business markets; this includes extensive use of our client’s internal knowledge and data during joint workshops
partners with best-in-market market research providers for field surveys

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