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Just How Differentiated Is Your B2B Marketing Strategy?

Course Objectives:

 B2B marketing is commonly approached the same way as B2C marketing even though they are vastly different. This course highlights the significant differences and articulates a framework for formulating B2B marketing strategy which duly recognises these differences. It is eminently suited to senior executives in marketing and sales functions in physical goods and service industries.

Scope of Workshop:
B2B Concepts and Principles
Module One: What Makes B2B Marketing Different?
Module Two: Organizational Buying: Decision Making Process
Module Three: Segmentation and Positioning
Module Four: Alignment of Sales and Marketing
B2B Marketing Planning
Module Five: Opportunity Analyses
Module Six: Marketing Strategy & Tools
Module Seven: Demand Generation Tactics & Lead Qualification Techniques
Facilitators:           George Thorpe
Matthew Eigbe
Duration: 2 Days
 


 
 
 
 
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