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Key Accounts: How to Identify and Manage the for Profit

Course Objectives:

Can you take a bet, not just gamble, on the customers that would help realize your business aspirations into the long term. Participants would learn how to analyze their customer markets, use proprietary software to identify and select key accounts (in development and maintenance modes) and develop strategies and plans that result in a preferred supplier status for their companies. They would also acquire basic KAM project management skills that ensure effective alignment of supplier-customer resources and relationships for mutual profitable growth into the long term. 

Scope of Workshop: