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Brand Marketing Planning for Market Leadership

Course Objectives:

The approach to brand marketing planning in this course is a systematic one which emphasizes logic, process, framework and analysis of information about the market, the environment and the consumer. This course is ideal for brand/marketing managers and other executives who have significant brand stewardship responsibilities in packaged goods and service companies.
 
 Scope of Workshop:
Module One: Analyzing the Market for Business Building Opportunities I
Module Two: Analyzing the Market for Business Building Opportunities II
Module Three: The Marketing Planning Framework & Process
Module Four: Selected Marketing Sub-Strategies
Module Five: Introduction to Marketing Communications
Module Six: Identity Communications
Module Seven: Relationship Marketing
Module Eight: Reputation Management
Module Nine: Integrated Marketing Communications
Facilitators:          
 		 George Thorpe
Matthew Eigbe
Duration: 3 Days
 


 
 
 
 
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