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Direct Marketing for Profitable Customer Relationships

Course Objectives:

 This is an intensive course designed to cover the key elements of the well acclaimed Institute of Direct Marketing (IDM) UK certification program. The course is well oriented to the Nigerian situation – the proliferation of (mass) media and the fragmentation of audiences, the limitations of the direct marketing infrastructure and the growth and development of direct media opportunities. Participants will acquire new knowledge and skills that prepare them for a growth career and industry, have confidence in developing and implementing direct marketing plans and seeking certification of the IDM UK for which Market Space can separately provide tutorials.

Scope of Workshop:
Module One: The What and Why of Direct Marketing
Module Two: Direct Marketing Strategies and Budgeting
Module Three: Understanding Marketing Databases
Module Four: Market Research, Segmentation, Profiling and Targeting
Module Five: Loyalty and Retention Marketing
Module Six: Direct Marketing Media Planning
Module Seven: Developing Creative Strategies
Module Eight: Campaign Management
Facilitators:   George Thorpe
Matthew Eigbe
Duration:   2 days
Download 2008 Training Calendar - PDF or DOC format


 
 
 
 
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