| Module One: |
Use & Abuse of the phrase IMC – A situation Report |
| Module Two: |
The 5 Principles of Strategic Integration; Applications to
B2C & B2B
Impulse Purchase (Short) vs Multi-Stage Brand Consideration (Longer) |
| Module Three: |
Core Concepts as a Matrix of 3 Components |
| Module Four: |
Decision Participants Matrix (DPG) |
| Module Five: |
Behavioural Sequence Matrix |
| Module Six: |
Integrated Marketing Communications (IMC) Grid |
| Module Seven: |
The Decision Participants Grid (DPG) |
| Module Eight: |
The Behavioural Sequence Matrix (BSM) |
| Module Nine: |
Integrated Marketing Communications (IMC) Grid
Communication Tools & Options (incl Role & Limitations)
Case Studies (International & Local incl Participant’s experiences) |
| Module Ten: |
Organizational Implications of IMC
Marketer Organization
Agency Organization |
| Module Eleven: |
Client/Agency Working Relationships re IMC
Reiterating from Client Total Marketing
Approach to Agency Sourcing Strategy
The Pros & Cons of Full Service Agencies (all under one roof)
Specialist Service Agencies (whether integrated or not)
In-House Services
Brand Consultancies (The Why & How)
|
| Facilitators: |
George Thorpe
Matthew Eigbe |
| Duration: |
2 days |
| Download 2008 Training Calendar - PDF or DOC format |
