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Making Advertising a Competitive Advantage

Course Objectives:

The workshop has been designed as an extension and elaboration of the overall brand marketing strategy into the advertising communications area. Participants will grasp the conceptual framework for advertising communication, processes involved and practical tips useful during the implementation phase

Scope of Workshop:
Module One: Communications Strategy
Module Two: Principles of Effective Advertising
Module Three: How to Evaluate Copy
Module Four: Media Basics
Module Five: Media Strategy
Module Six: Production
Module Seven: Communications Research
Facilitators:          
 		 George Thorpe
Matthew Eigbe
Duration: 2 Days
 


 
 
 
 
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