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A Practical Guide to Marketing Research
Course Objectives:

 The workshop has been designed as an extension and elaboration of the overall brand marketing strategy into the marketing research area. Participants will learn about when to do research, their specific responsibilities in research, the various types of research and their applicability. Participants will not only be able to provide direction to the research agency as an external resource but also managerial leadership for internal development and utilization of research results

Scope of Workshop:
Module One: Identifying the Need for Research
Module Two: Briefing a Research Supplier
Module Three: Research and New Products
Module Four: Qualitative Research
Module Five: Behaviour, Belief & Evaluation Studies
Module Six: Finished Advertising Research
Module Seven: Business Predictors, Performance & Tracking Studies
Module Eight: Evaluating a Proposal
Module Nine: What to Look for In Questionnaire Development
Module Ten: How to Analyze Research Results
Facilitators:           George Thorpe
Matthew Eigbe
Duration: 2 Days
 


 
 
 
 
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